Why Golf?
Leadership & Business Networking
The role of golf in American society combined with its impact on business opportunities speaks to the social and economic power of golf. We harness this power in using golf to promote positive social change.
Golf is an important part of American society, with 33.5 million total golf participants, and 74 million individuals either watching and/or reading about golf while never having played on or off course.
Golf is an important contributor to business opportunities:
90% of Fortune 500 CEOs play golf
80% of executives believe playing golf enables them to establish new business relationships
50% of female executives say being able to talk about golf allows them to be more successful
54% of executives view golf as an excellent business networking tool
93% say playing golf with a business associate leads to a closer business relationship
73% of women believe golf has helped them network and develop business relationships
Diversity, Equity, and Inclusion
Golf contributes to implicit discrimination in the workplace because of the low percentage of women and people of color who are golfers and how this impacts their access to business opportunities. We focus on promoting diversity, equity, and inclusion in business for underrepresented groups by enhancing their ability to play and use golf in business.
“If you don't want to be excluded from some of the things we do, you're going to need to learn how to golf and start golfing with us.”
- Female executive reporting what she was advised by male executives upon becoming an executive ("Dysfunction in the Boardroom", Harvard Business Review)
Gender, Golf, and Business Leadership Opportunities:
77% of all golfers are male; 23% of all golfers are female
93% of Fortune 500 CEOs are male; 7% of Fortune 500 CEOs are female
Race, Golf, and Business Leadership Opportunities:
82% off all golfers are Caucasian; 18% of all golfers are non-Caucasian
95% of Fortune 500 CEOs are Caucasian; 5% of Fortune CEOs are non-Caucasian